Marketing
TItlePLUS Mortgage-Only Brochure
TitlePLUS is a title insurance company. The self-mailer brochure was designed to promote their new insurance premium. The theme was more affordable pricing while maintaining the same benefits as previous offers. The design challenge for this brochure was to tie in the elephant motif that was used in their previous Mortgage-Only brochure. The peanuts image derive from the informal phrase “paying peanuts”, meaning paying a trivial sum, or in this case, paying a minimum sum for insurance premium. The merging of the peanuts and elephant imagery represent the clients’ cleverness in knowing how to find a good deal. The die-cut creates curiosity for the viewers.
Role(s): Graphic Designer
Service(s): Advertising, Marketing
